The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
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Featured Resources
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The Letter Factory Game
Teaches Phonics! The race is on! With two games in one, children play together and learn letter names and sounds with actions and music. Wacky Professor Quigley guides players every step of the way so no reading is required! Games automatically adjust to skill level, to keep children learning at just the right pace! 2 Games in 1: Counting Colors & Letters: Learn letter names and sounds by matching color cards to move around the board. Leaping Letters: Listen to the name or sound and then find th...
A History of Science
A History of Science is not a textbook, but is a guide to help parents and children study science through literature. It is intended for children in elementary grades.
National Geographic Guide to the National Parks of the United States, Fourth Edition
Now in its fourth edition, the National Geographic Field Guide to the Birds of North America is the ultimate birder’s field guide. Sturdy, portable, and easy-to-use, it features the most complete information available on every bird species known to North America. This revised edition features 250 completely updated range maps, new plumage and species classification information, specially commissioned full-color illustrations, and a superb new index that allows birders in the field to quickl...
Only Child: Writers on the Singular Joys and Solitary Sorrows of Growing Up Solo
Only children don’t have to share bedrooms, toys, or the backseat of a car. They don’t have to share allowances, inheritances, or their parents’ attention. But when they get into trouble, they can’t just blame their imaginary friends. In Only Child, twenty-one acclaimed writers tell the truth about life without siblings—the bliss of solitude, the ache of loneliness, and everything in between.In this unprecedented collection, writers like Judith Thurman, Kathryn Harrison, John Hodgman, and Peter ...
Maria Montessori: Her Life and Work
Maria Montessori is important background reading for parents considering Montessori education for their children, as well as for those training to become Montessori teachers. The first woman to win a degree as a Doctor of Medicine in Italy in 1896, Maria Montessori's mission to improve children's education began in the slums of Rome in 1907, and continued throughout her lifetime. Her insights into the minds of children led her to develop prepared environments and other tools and devices that ha...